Redefining value for future generations
All of our pieces are and will always be offsetting at sale, made by craftsmen and women who are paid a living wage and are produced in the country of sale to reduce their footprint. Every one of our pieces is designed to have a direct impact on the environment or the social landscape of today, we call it restorative fashion. Whether a collection contributes to mental health or the ocean cleanup, every shirt boasts a QR code on the inside seam where you can track your impact in real-time.
Fashion unites us, so why not use it as vehicle for change? Value is what a society decides it to be and our consumption tendencies need to evolve if we are going to hand down a better world to our children. We want to flip the script, we think sustainability is a good step, but it’s a minimum responsibility.
A philosopher, an artist and a materials scientist walk into a bar...
Marshall Cartwright
Co-founder & CEO. Part time Poet.
Marshall is a philosopher at heart who loves to ask "why not?" Marshall did his BAs at Gallatin School of Individualized Study at NYU, concentrating on the intersections of Digital Sociology, New-Media and Psychology. He recieved his MSc from University College London (UCL) where he studied Digital Humanities in the Information studies department.
Current Question: "If consumption could save the world, what would that look like?"
Eddie Junblom
Co-Founder & Creative Director, Mr. Clean.
Eddie is All Baby's in-house creative genius. Eddie received his BAs in graphic design at Jönköping University and has many years of experience in advertising. Eddie's clean, kind and exacting personality is reflected in his creative work and accents a unique warmth and character to classic Swedish minimalism.
Current Favorite Underground Rappers: INK, Chuks, Poundz
Elin Berggren
Co-founder & COO. Swede Army-knife.
Elin is an analytical wunderkind who makes sure that the All Baby ship moves ahead without a hiccup. She also researches new restorative materials for All Baby to use in the future.